Analysis of local information systems of Ecuador and the importance of urban marketing

  • Stefany CEVALLOS National University of Public Service, Budapest
Keywords: Smart governance, FDI, image, ICT

Abstract

This article addresses the importance of urban marketing in Local Information Systems in Ecuador. The government with the aim of planning and making decisions in real time should include the perspective of a new model of city in function of the new social needs and the construction of an image for its own country and the international arena to acelereate the local economy development. This research, describes the social impact of urban marketing in the construction of the cities to attract Foreign Direct Investment (FDI). Public management, plays a fundamental role in the development of different programs in the field of the digitalization of services to generate viable solutions and try to improve the quality of life of its inhabitants. Urban marketing and the ICT are a fundamental support for these. Citizens, businesses, governments and employees are a policy priority because cities are key factors for the new industrial scenario to converge all segments of society for ICT deployment and use. In addition, the article presents Local Information Systems for highlighting smart governance. The methodology used is secondary data sources including various types of books, journal articles, government reports and implementation plans.

Published
2021-02-21
Section
Article