Brand Placement on Turkish and British Television Soap Operas. A comparative content analysis.

Authors

  • Burcu OZBAY Department of Media, Faculty of Arts and Media, University of Chester

DOI:

https://doi.org/10.25019/scrd.v1i1.9

Keywords:

Advertising, Brand Placement, Turkish television, British television, comparative content analysis

Abstract

This paper is about my doctoral research-Product Placement- a comparative study of product placement on Turkish and British soap operas.

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Published

2017-10-04

Issue

Vol. 1 No. 1 (2017)

Section

Article

How to Cite

[1]
OZBAY, B. 2017. Brand Placement on Turkish and British Television Soap Operas. A comparative content analysis. Smart Cities and Regional Development (SCRD) Journal. 1, 1 (Oct. 2017), 59–64. DOI:https://doi.org/10.25019/scrd.v1i1.9.

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