Big data analysis: Ganjar Pranowo's political communication through social media Twitter

Abstract

In this modern era, advances in communication technology have spread to the lives of humanity. One form of advancement in communication technology is new media, which is known as digital technology, which then gave birth to social media. One political actor is the regional head. Ganjar Pranowo, as one of the local leaders, carried out political communication by establishing close relations with the community, collaborating with various parties to show the performance that had carried out by utilizing social media as a medium of contact with the public. The method used in this research is to use social media analysis with Nvivo 12 Plus. Based on the study from Nvivo stated that Ganjar Pranowo's Political Communication focuses on political and government matters. Ganjar Pranowo aggressively promotes #VisitJawaTengah and #JatengGayeng. Mention interactions from Twitter Ganjar Pranawo and Taj Yasin Maimoen are the most common interactions based on Word similarity. Based on this, it can see that Ganjar Pranowo provides information to the public by utilizing social media as a medium of political communication.